Amazon launches Carousel advertising widget

I got an email from Amazon Associates today advising that they’ve launched a new Carousel advertising widget. I must admit, it looks pretty neat.

Here’s a live example:

I like the idea of adding interactivity to ads. I spent a good few minutes just whizzing the think around for fun! I’ll let you know what the conversions are like in a few days time.

They’ve got horizontal and vertical versions, in a number of different sizes to suit your site. What do you think of them?