Life without AdSense - Update 1

by psionmark on August 10, 2008

It’s only been 4 full days since I began my Life without AdSense experiment and, I have to confess, I’m amazed so far.

4 days isn’t enough to indicate that much of a trend, but this is what I’ve got so far:

  • Unique visitors per day - up about 10%. Logically speaking, this can’t have anything to do with removing the ads (unless more people are coming back), so something else must be at play
  • Page views per day - up around 20%
  • Average time spent on site per visitor - here’s the good one! - up 50%!
That last one is the one I was really hoping would improve, but I never imagined it would go up that much that quickly.
So, early days yet, but it looks like my theory may be correct - get rid of the ads and people will stay longer.
More updates soon.

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